Where I've Worked

Most Recent Experience

Past Experience

Current Role(s): Strategist | Account Manager

Past Role: Project Manager

Clients: Canon USA, Harman International (JBL, Infinity Lab), Ocean Spray, Bose, Tyson Foods, Panasonic USA (Audio & Gaming).

Fresh out of graduate school, I ended up in New York City working for Pixel. A digital marketing firm and consultancy, we specialize in launching new products and product verticals for global brands. We’re all about the digital space. As a project manager, I was responsible for keeping the project on track and sticking to our schedule. When you’re dealing with multiple clients and projects, it takes a different level of focus!

Continuing my previous roles as a point of contact with our clients, I also manage expectations, develop our marketing and media strategies, and take point on our digital media operations. Starting by figuring out who to advertise to, and then actually getting knee-deep in campaign building - I built out Pixel’s in-house media buying decision.

Clients: The University of Memphis, Yale University, Comerica Bank, Glenmede Trust, Holland America Line, and others.

Role: Consulting Analyst

As a recent graduate from college, I found my footing at a boutique consulting agency in the revitalized city of Detroit, Michigan. While at The Barthwell Group, a strategic consulting firm focused on servicing clients in several key areas, I focused on the following industries:

1) Fortune 500 Corporations

2) Higher Education Institutions

I worked on various accounts ranging from Fortune 500 corporations to higher education institutions across the United States. My day-to-day involved liaising with clients, preparing proposals for business development, brainstorming new and innovative ways to address client engagements, and ensuring the smooth execution of various strategies. Additionally, my role as an Analyst involved a great deal of research and analysis to ensure that each and every client engagement was unique, high quality, and well received.

My client engagements and strategy development revolved around key themes such as diversity & inclusion, strategic planning, training & development, and efficiency optimization. 

As the Analyst on several accounts, I was responsible to ensure execution, timeliness, and success in each project that I touched.

Role: Account Management Intern

Client: State Farm Insurance

As a rising senior, I spent my final collegiate summer working in the windy city of Chicago. It was my privilege to work at FCB Chicago, the worldwide headquarters for the IPG-owned advertising group.

As an Account Management Intern on the State Farm Account in the middle of a national rebranding and reframing effort, I hit the ground running with waves of product launches and advertising efforts. Focusing specifically on shopper marketing and below-the-line mediums, I focused on assisting the Account Executive with her day-to-day tasks and ensuring that the client was well represented. 

Role: Brand Strategy Intern

Clients: Bake1, The College of Fashion & Design Dubai

After my sophomore year as an advertising major, I came back to Dubai to continue my work at Praxis Advertising as a brand strategy intern. 

As a Brand Strategy Intern, I worked on new branding positions and strategies to be implemented for Bake1, a new and upcoming bakery and bread-product company located in India. From logo implementations, to brand positioning and guidelines, I worked closely with the Planner and Creative Director on the project.

I also worked on the positioning and brand strategy for CFD - The College of Fashion & Design, a newly accredited fashion institute located in the city of Dubai, to attract fashion talent from all across the region and the world. I worked on appropriate branding material, main and secondary messaging for the brand, and overall brand guidelines in the form of the brand book. 

Role: Media Planning Intern

Client: Mondelez - Oreo and Cadbury

With a modest understanding of how advertising agencies worked, I decided to spend the summer after my sophomore year working at Starcom MediaVest as a Media Planning Intern. My time there left me with invaluable skills as the company took the time to train me in market research tools for IPSOS and how to effectively use Microsoft Excel.

As an intern, I worked closely with a Media Planner to formulate a live media plan for Oreo that was implemented towards the end of the summer that I was there in 2014. Focusing on movie screens and local news channels, we were able to promote the partnership between the client and an upcoming movie: Transformers Age of Extinction. 

Role: Client Services Intern

Client: Sensodyne Toothpaste and SpiceJet Airlines, GlaxoSmithKline

Realizing in high school that working with clients and marketing was of interest to me, I found myself at the offices of WPP's advertising agency: Grey, New Delhi. This was the first time I was ever immersed in the industry on a professional level, with the responsibilities that went along with being an intern at an agency.

I worked Worked on the branding and repositioning of a GlaxoSmithKline brand: Crocin Advanced along with 3 other employees. We developed and worked extensively on defining the current market position conducting a competitive analysis and engaged in effective brainstorming. It was here that I first understood how to draft a creative brief and was asked to create briefs for clients such as Sensodyne and SpiceJet

Role: Marketing Intern

As a student, I worked on-campus at the University of Illinois' Illini Union. The Illini Union serves as the central hub for all students and student activities, and I carried out the role of Marketing Intern within the Illini Union's Marketing Department.

I spent a lot of my time planning and scheduling both paid and organic posts for the Union's Facebook and Twitter pages, while developing their Instagram and Snapchat accounts. As time progressed, my role developed to focus more heavily on the 'larger picture' to try and implement new events and experiential marketing tactics that could help boost student engagement with the Illini Union. 

I constantly found new projects or tactics to bring to life with the Illini Union. Some of my most well received and popular endeavors have included revamping the National Student Day celebration, that resulted in a local campus winner from across several universities throughout the United Sates. Additionally, I spearheaded a new promotional tactic titled "Monday Munchies" to highlight the various food vendors within the Illini Union each week. My most challenging endeavor, however, was the implementation of a plan to virtually map the Illini Union for both prospective and current students, enlisting the help of a local Google partner to map out all 4 floors of the building and all the Illini Union had to offer. Upon graduating, the program was approved and the plans were developed, and I can say I left my mark on this magnificent and history building.